Home / Helene Berkowitz

LinkedIn • 7th July 2025

Top 10 Company Lists and Other Fairy Tales

Ever wonder how companies end up on those “𝘛𝘰𝘱 10 𝘪𝘯 [𝘠𝘰𝘶𝘳 𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺]" lists? In my latest article, I pull back the curtain on paid rankings, fake accolades, and why I’m surprisingly not 𝘵𝘰𝘵𝘢𝘭𝘭𝘺 against them.

LinkedIn • 29th January 2025

4 Reasons CEOs Should Publish Articles on LinkedIn

If you’re like most business leaders, you probably rely on your marketing team for articles and media coverage. But don’t forget about LinkedIn. Here are 4 reasons why LinkedIn articles are a CEO’s secret sauce.

LinkedIn • 11th December 2024

Do Job Titles Still Matter?

Job titles play a bigger role than we realize in career advancement and personal branding. Check out my latest article on why they matter more than some people think. Do you think your job title reflects your true value?

LinkedIn • 26th August 2024

5 Tips for Corporate Newsletters: Less Cringe, More Binge

Love ‘em or hate ‘em, corporate newsletters are here to stay. Here are my 5 do’s and don’ts for company newsletters that pack a punch.

LinkedIn • 4th July 2024

8 Lessons I Learned From Being an Entrepreneur

Launching a startup taught me what it takes to run a business, cultivate strategic partnerships, work with government leaders, and more. Here are 8 lessons I learned from entrepreneurship.

LinkedIn • 8th February 2024

Co-Workers and Coffee Dates

Considering the amount of time spent with colleagues, co-workers can make a big impact on your professional growth. Even in hybrid or fully remote positions, the influence they can have is significant.

LinkedIn • 5th December 2022

What’s in a Job Title?

How much does a job title impact your career? My thoughts on the importance of words, fluffy job titles and advice for job-seekers.

Medium • 12th November 2020

Can you explain your business in 5 min or less?

Have you ever listened to a company presentation or startup pitch and 10 minutes later, still have no idea what they do?

LinkedIn • 15th December 2019

Digital Transformation: Are You Ready?

Innovation. We know what it means and what it’s already done for our world. Technology that used to be the stuff of dreams and movies are now the norm. Yet, many business leaders still haven’t acted quickly enough to sustain – and grow – their companies in the digital age.

Medium • 21st May 2019

Relax, Robots Aren’t Taking Your Jobs

It seems like every other day, there’s a new article claiming that automation is killing workers. “The robots are coming!”, they shout, scaring everyone within earshot into worries over job security, mortgage payments, college tuition, and retirement savings.

Medium • 14th March 2019

The Dirty Open Secret of College Admissions

Secret phone calls, clandestine meetings, wads of money changing hands…you’d think you were watching a James Bond movie. But no, we’re talking about the recent so-called “scandal” of college admissions bribery.

entrepreneur.com • 9th January 2018

Revealing the Dirty Little Startup Secret

I’ll let you in on a little secret: not every startup founder is a 22-year old white male living at home with his parents. Some of us are – wait for it – women, and within that small circle, there’s an even smaller one that barely makes a blip on the radar: mothers.

Medium • 15th January 2017

I Don’t Want My Kids to be Happy

I’ll let you in on a dirty little parenting secret…I don’t want my kids to (only) be happy. Happiness sounds nice, like an old, comfy bathrobe. You know what? It isn’t enough.

Helene Berkowitz

Videos

Blogs & Thought Leadership

Stop Gating Your Content!

The Economic Uncertainty Survival Guide: 3 Testing Strategies You Need

How Software Testing Transforms Challenges Into Solutions

How to Address Software Testing Bottlenecks

Every Company is a Software Company

Digital transformation for utilities: a strategic approach

6 Steps to Create a Digital Twin for Electric Utilities | Locusview

The Missing Link: Why Utilities Should Adopt a Digital Construction Management Solution

4 Essential Steps to Successful Infrastructure Modernization

Press Releases

PractiTest Named in the 2023 Gartner® Quick Answer: How Should We Test Enterprise SaaS Applications Report

PractiTest Welcomes Uri Tal Yosef as New Vice President of R&D

Locusview to Showcase New Esri Integration and Expanded Partnership at the Esri IMGIS Conference

Locusview Announces Support for Windows-Based Mobile Devices

Personal Articles

Top 10 Company Lists and Other Fairy Tales

4 Reasons CEOs Should Publish Articles on LinkedIn

Do Job Titles Still Matter?

5 Tips for Corporate Newsletters: Less Cringe, More Binge

8 Lessons I Learned From Being an Entrepreneur

Co-Workers and Coffee Dates

Can you explain your business in 5 min or less?

Digital Transformation: Are You Ready?

Relax, Robots Aren’t Taking Your Jobs

The Dirty Open Secret of College Admissions

Revealing the Dirty Little Startup Secret

I Don’t Want My Kids to be Happy

Videos

Low LinkedIn Engagement

How CEOs Can Get Comfortable on Camera

4 Tips for Boosting Event ROI

Corporate Newsletters: From Cringe to Binge

Helene Berkowitz, Strategic Marketing Professional

Best Moments From the 13th OnlineTestConf

Jira Integration | PractiTest Special Live Training

QA Beyond Bugs: How to Solve Key Business Problems and Propel Your Career

PractiTest: End-to-End Test Management for Financial Services

2022 Insights From Shahar Levi, Co-Founder & CEO

Locusview Corporate Video

Blogs & Thought Leadership

Stop Gating Your Content!

Leading the Way: 12 Inspiring Women in QA Leadership

The Economic Uncertainty Survival Guide: 3 Testing Strategies You Need

How Software Testing Transforms Challenges Into Solutions

How to Address Software Testing Bottlenecks

Every Company is a Software Company

Digital transformation for utilities: a strategic approach

6 Steps to Create a Digital Twin for Electric Utilities | Locusview

The Missing Link: Why Utilities Should Adopt a Digital Construction Management Solution

4 Essential Steps to Successful Infrastructure Modernization

@sparkbeyond on X

Press Releases

PractiTest Named in the 2023 Gartner® Quick Answer: How Should We Test Enterprise SaaS Applications Report

PractiTest Welcomes Uri Tal Yosef as New Vice President of R&D

Locusview to Showcase New Esri Integration and Expanded Partnership at the Esri IMGIS Conference

Locusview Announces Support for Windows-Based Mobile Devices

Personal Articles

Top 10 Company Lists and Other Fairy Tales

4 Reasons CEOs Should Publish Articles on LinkedIn

Do Job Titles Still Matter?

5 Tips for Corporate Newsletters: Less Cringe, More Binge

8 Lessons I Learned From Being an Entrepreneur

Co-Workers and Coffee Dates

What’s in a Job Title?

Can you explain your business in 5 min or less?

Digital Transformation: Are You Ready?

Relax, Robots Aren’t Taking Your Jobs

The Dirty Open Secret of College Admissions

Revealing the Dirty Little Startup Secret

I Don’t Want My Kids to be Happy